PRIME BRAND REDESIGN
I identified the need to redesign the onsite Prime Brand experience and lead a cross functional team including marketing, creative, UX, research, and stakeholders to develop a new visual language.
Bellow is a sample of the previous design direction showcased in the Prime customer acquisition page.
The design system leaned on custom illustration work leaving no room for other type of visuals.
Basic overview of the new updated Global Prime Brand design system.
ACQUISITION PAGE PAGE OBJECTIVES:
Educate and engage future Prime members on Prime and its benefits
Incentivize Prime membership sign ups by encouraging customers to try Prime for free for 30 day
Other recent launches
The acquisition page features a modular design system that is flexible in supporting a range of visual and messaging hierarchies.
This system is the global standard, but benefit modules may be shifted based on international priorities.
