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PRIME DAY 2019

Prime Day is Amazon's exclusive sale event. In 2019, the event got super sized from a single day to two days of deals, in addition to a concert featuring Taylor Swift. I managed the development of the event's global style guide and graphic production for the U.S. and 15 additional countries. I created a data merge process that reduced the initial design sprint by 90% (720 hrs).

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US Graphic sheet

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DE samples

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Prime Day Concert

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ConcertAR.jpg
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CSV base construct

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