AMAZON MEXICO BRAND STORES

After launching the Amazon Mexico expansion and growing the creative support from 6 categories to over 57 within a year period, I shifted my focus to increase our catalog size. 

I helped business partners attract key brands to sign up with Amazon Mexico by creating a scalable pitch model. The first part of the presentation the would cover category specific data, rankings, growth and any other relevant insights. During the second half, I would wrap up by pitching their brand adaptation, creative direction, site functionality of and cross-channel marketing launch campaign. This effort signed up 10 new brands. Disney, Marvel, Star Wars, Pixar, Bose, Puma, Vichy, Roche-Posay and Under Armour.